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To Blog or Not to Blog?

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I'm in the middle of writing/presenting the first pilot run of my new program Fast Forward to Fame , that has 40 artists worldwide in attendance (from Canada, Australia, New Zealand, Brazil, England & the US.) It is a 12-week program that addresses the independent music artist's plight to claim their space in the overcrowded online global terrain called The New Music Business. We are on Module 3, The Fanbase Growth System, which shows how to divvy up a few preciously allotted hours of the day into artfully and skillfully attracting a stronger and more loyal fan base.

So when the question arises about the many tasks, blogging amongst them, I often detect the panic and pressure that the impending weight imposes. Because the duty is to now not only become a musician, but equally a writer and music-preneur with the full blown responsibilities of anyone out to be in business for themselves but still without the income. When you start a business, usually you have an initial outlay and then money starts coming in. Not so with the indie artist. There is a heavy outlay before you even recoup your investment, if ever. But that's a whole nother article.

So, one of the main questions around blogging I get asked quite frequently is Should an artist blog? That is usually followed up with, How often should I blog? and What should I blog about? or Why should I blog, it just takes time away that I should spend on my music. Understandably so, however the squeaky wheel gets the grease, it's speak out or lose; besides, it's not going away anytime soon that I can see.

I can't tell you whether you should blog or not (but I kind of am), but I will tell you WHY you should flex your online writing muscles.

Lots of people ask me what's the difference between an article and a blog? An article can be informational, helpful, insightful a blog is those things too but generally more personal, more your point of view the blogger's perspective.

Blogging is writing what You think (with a capital Y). It comes in all shapes and sizes, but it's definitely hanging out a neon sign and telling the world what you think. Which I think is pretty darn cool. You can offer help, present new ideas, chat, explore, be radical you can even curse (there's no censoring) and basically talk about anything you freaking want to.

Truth is, there is a great merit in being able to carve a voice, your voice, out there in the world.

But you do have to be a good writer to keep folks attention, and if you don't do that right away, you will improve if you stay at it. It's like songwriting. You write some good, some bad.. but if you keep at it, you write more good than bad.

Here's what happens when you blog. You get better at writing, which ultimately makes you waaay better at communicating (good for your brain). You create a community of peeps that like what you are saying. You actually don't want to attract everyone. Finding and growing your tribe of followers is what rocks not just gaining numbers.

You connect with people outside of your local sphere (with just a click!). And, you develop better, stronger, and savvier writing skills.

I've heard it said, that if you are a good writer, you will never be broke.

Two years ago I started writing this Ezine every week. It takes me 2-3 hours to write an article (one that I consider good). It used to take me 3-4-5 hours. Sometimes I take that long when I have a complex subject or I try something new. I've got to say every hour spent has made me better at what I do and continues to give back every time.

Eight months ago I started blogging. It's getting clearer to me. And along the way I've connected up with thousands of new people who are joining in on the conversation. It's so cool.

Free content is king these days, and getting in on the conversation now before it gets even more crowded is the ticket. Like I said, it's not going to be going away anytime soon.

©2011 Cari Cole, Vocal Mag, Inc. All Rights Reserved.

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