Every artist must also be a businessperson. You are the CEO your own business the business of your career. The internet has not only made this easier and more accessible, but necessary.
Here's an example of a brilliant use of the internet to build business. Ken Davenport, a recent guest on Singers Key Notes, shared with us the first-ever use of Theater 2.0.
Ken set up a purchased an already existing website, www.MyFirstTime.com that asked its users to tell about their first time stories. All the words in My First Time as from real people who shared their stories on the website. Ken then crafted their words into the show we now see.
The show, My First Time brings to life some hysterical and heartbreaking stories, real stories from real people. Now here's the marketing genius at work. The Virgins Get in Free promotion Ken created for the opening received international attention from major media networks worldwide. Brilliant!
Singers, there is a lot for us to learn here. Ken does not seem to have any filter on his creativity. He is passionate about all aspects of theater and gives 150% of his energy to it. If he is bothered by negative voices inside his head, it certainly doesn't stop him. He doesn't go off in several directions at once to create a project, he goes deep into every aspect and develops a solid business plan, a plan of action and then follows through on those actions.
Ken Davenport is unique because he dares to be. He is wildly successful because he has put in his time learning all aspects of the biz and treats his career, however creative, as a business career.
Singers. Do you have a business plan? What are your outrageous marketing ideas? Do you have the courage to follow through on those plans? Do you at least have the courage to share your crazy ideas with a fellow singer? Challenge yourself to stretch out and brainstorm with others and see what interesting ideas pop out. Then decide which are doable even if they are outrageous and follow through.
You never know what can happen!